Kiddicare baby diapers are now available in Canada. Designed and owned by New Zealanders, Kiddicare is chosen by parents for its balance of softness, absorbency, comfort and everyday value. The brand launches nationally with its diaper range at more than 450 retail locations across Canada.

“We created Kiddicare to give families a better everyday choice, with products parents can trust, comfort babies can feel, playful characters they love and options families can afford,” says Ben Liu, managing director of Kiddicare. “Our diaper launch in Canada is just the beginning, and we’re proud to bring this trusted combination of quality and value to families across the country.”

Known for its playful characters, thoughtful designs and reliable performance, Kiddicare has earned over 10,000 customer reviews across its markets, with families consistently praising comfort, leak protection and value for money.

Trusted by families across the U.S., Kuwait, the UAE, Australia and New Zealand, Kiddicare diapers are now available at Dominion, Loblaws, Maxi, No Frills, Provigo, Real Atlantic Superstore, Real Canadian Superstore, Valu-mart, Your Independent Grocer and Zehrs stores across Canada.  

Every Kiddicare product is created through rigorous research, thoughtful material selection and comprehensive testing. Made without harsh chemicals like phthalates, fragrances, latex, parabens and bleach, Kiddicare diapers are independently tested to be gentle, hypoallergenic and effective without compromise. Each batch also undergoes internal testing to ensure consistent quality, performance and comfort.

This same commitment to care extends to sustainability. Kiddicare is focused on reducing environmental impact without compromising quality or affordability for families. Its diapers use ECF pulp sourced from FSC-certified, sustainably managed forests, core wrappers made with tissue paper instead of plastic and outer cartons printed with vegetable ink on recycled paperboard.

Made for delicate skin, Kiddicare Ultra Dry Diapers are designed to keep babies dry, comfortable and protected day and night. The Tri-Fold Fit creates a snug, flat fit to help minimize leaks, while the fast-wicking core, leak-locking design, and five-layer absorbent core help pull moisture away quickly and lock wetness in for up to 12 hours of leak protection. Kiddicare’s technology locks in dryness in just 60 seconds and the wetness indicator helps babies stay drier and more comfortable. Kiddicare diapers are also lotion-, latex- and fragrance-free and feature a no-sag fit and super-soft top sheet. Available in sizes 0 to 7, Kiddicare supports babies through every stage of growth.